皇冠品牌战略

CROWN BRAND STRATEGY

皇冠保罗品牌战略----CROWN BRAND STRATEGY

        皇冠保罗是德国美妆行业的实力品牌，拥有着将近三十年的发展历史，创立于1986年。经过多年地不断发展与创新，皇冠保罗传承着“开拓进取、追求卓越”的企业精神和文化理论，创建出严格缜密的品牌管理系统、完善品牌服务体系、注重秀发养护以及优化美发、美甲等造型系列，随时关注时尚及行业发展动态，逐步塑造出秀发养护领域的开导品牌形象，现已拥有无数家豪华美发造型连锁机构、专业的时尚造型师团队，以及强大的品牌管理团队。

        crownpaul is the strength of the Germany beauty industry brand, has a history of nearly thirty years of development, founded in 1986. After many years of development and innovation, crownpaul inheriting the  "forge ahead, the pursuit of excellence," the spirit of enterprise and cultural theory, create a rigorous system of brand management, improve the brand service system, pay attention to hair maintenance and optimization of hair, nail and so on modeling series,always concerned about the fashion and dynamic development of the industry and gradually shaping a field of hair maintenance counseling brand image, and now owns numerous luxury hair styling chain of institutions, professional fashion stylist team, and strong brand management team.

 

皇冠保罗品牌诠释----Brand interpretation of crownpaul

 

品牌定位--Brand position

        皇冠保罗拥有着完备的品牌管理团队，时刻关注着时代的发展变化，捕捉时尚文化元素、启发潮流设计灵感。在融入更多的奇思妙想，皇冠保罗还将中西方优秀文化元素巧妙结合，并以“秀发养护、时尚造型”的品牌定位，打造出集养护与时尚为一体的秀发品牌。在中国以及国外，皇冠保罗品牌开导出一条独特的时尚秀发养护之路。

        crownpaul has a complete brand management team, always concerned about the development and change of the times, to capture the elements of fashion culture, inspired by the trend of design inspiration. In the integration of more imaginative, crownpaul will also ingenious combination of excellent Chinese and Western cultural elements, and to the "hair maintenance, stylish" brand positioning, to create a set of conservation and fashion for one brand of hair. In China and abroad, crownpaul brand opened a unique fashion hair conservation road.

 

品牌个性--Brand personality

        高雅神秘的紫色如秀美发丝般典雅，结合动感时尚的地平线微光元素，呈现出动静结合的悠远意境，让人有一种优雅时尚的尊贵享受。细腻明亮的微光元素在静谧美妙的紫色中文品牌名中变幻莫测，使整个logo标志显得更现代、高贵、时尚以及大气，在散发着尊贵威严的品牌气息，同时又不失和蔼可亲的品牌脾性，这两种不同的品牌特征完全交融在一起，以及注重细节时尚处理和秀发养护的品牌风格，全面彰显出潮流与专注的品牌个性。

        Mysterious and elegant purple as show hair silky, elegance and fashion sporty shimmering horizon elements, showing a combination of static and dynamic distant mood, let a person have a stylish and elegant noble enjoyment. Delicate bright light elements in quiet beautiful purple Chinese brand name in the unpredictable, the logo mark to appear more modern, noble, fashion and atmosphere, in the dissemination of the dignity of the brand breath, and amiable brand temperament, the two different brand features completely blend together, and pay attention to the details of the forefront processing and hair maintenance of the brand style, fully demonstrate the trend and focus of the brand personality.

 

 

 

时尚达人范——秀美造型，时尚护养

Fashion icon style ——Beautiful shape, fashion product

由里及表，从上到下，层层分明，靓丽光泽，充分展示时尚秀发的养护有方，再加上新潮秀美造型，尽显时尚达人迷人风采。  

By and table, from top to bottom, layer upon layer is clear, bright luster, full display fashion hair maintenance well, combined with trendy beautiful shape, all show fashionable women attractive.           

 

 

青春靓丽范——活力秀发，潮流先锋

Young beautiful style——Dynamic hair, trend pioneer

青春的气息充分展示在活力秀发上，让靓丽风采显露无余。独特的个人专属造型，让每一个自我个性，散发出无限精彩的魅力光芒，掀起新一代的潮流风暴，争做潮流先锋。

The breath of youth is fully displayed in the vitality of the hair, so that beautiful elegant demeanor revealed no more than. Unique personal exclusive shape, let every self personality, sends out the infinite wonderful charm shine, set off a new generation of storm tide, and strive to become the trend of the pioneer.

 

 

国际潮流范——潮流造型，时尚风貌

International trend style——Fashion style, fashion style

让秀发沾染时尚之光，体现出生命本该时尚的风貌。专注世界新颖潮流造型，为每一个爱美生命，绽放美丽之光。

Let the hair stained with the light of fashion, reflecting the life of the style of the fashion. Focus on the world of fashion modeling, for each of the beauty of life, blooming beautiful light.

 

 

都市丽人范——时尚都市，丽人秀发

Urban beauty style——Fashion City, beauty hair

现代化风格的秀发造型，蕴藏着时尚新潮元素，彰显时尚都市的十足韵味。每一个细微之处的精心处理，每一次华丽的精彩变型，都只为丽人秀发提供更好的服务以及养护。

The modern style of hair styling, contain fashionable and trendy elements, highlighting the full flavor of fashion city. Every nuance of the meticulous treatment, each a gorgeous wonderful variant, only to beauty hair to provide better service and maintenance.

 

 

优雅大方范——时尚大方，素雅干爽

Elegant and generous style——Stylish and elegant, elegant and dry

秉承中华传统认真诚恳的性格特征，为每一次美发服务提供十足的工作热忱，融入现代时尚元素，以吸取精华、创新创造为理念，精心打造出时尚大方、素雅干爽的秀发风范。

Adhering to the traditional Chinese serious and honest character, for every salon services to provide full of passion for work, into modern fashion elements, to absorb the essence and innovation to create concept, carefully build a stylish and elegant, simple and elegant dry hair style.

 

 

时尚达人范——时尚型动派，新潮美为先

Fashion icon style——Fashion style, fashion for the first

赶时尚潮流，为世界精彩。时尚型动派，以个性化色调、灵活灵现的新潮造型、以及光鲜亮丽色泽，精准地彰显出新潮美为先的时尚标准。

To catch the fashion trend, the world is wonderful. Fashion dynamic, personalized color, flexible spirit now trendy style, and the glossy color, accurately underlines the trendy beauty fashion standards for the first.

 

 

时尚达人范——时尚雅美，彰显丽质

Fashion icon style——Beautiful and elegant fashion, highlighting beauty

在繁华中追求新潮时尚，在平淡中彰显优雅丽质，保持独特个性，发挥个人魅力，尽享优雅美好人生。

In prosperous in the pursuit of fashion, in the flat to reveal elegant beauty, to keep the unique character, to display personal charm, enjoy the elegance of a better life.

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