CROWN BRAND HISTORY
皇冠保罗品牌故事----Brand story of crownpaul
Paul Trank was born In 1954 in Germany, From childhood on bright, and feisty, what want to do the best, he dreamed of one day becoming the highly anticipated star, also enjoy the feeling of love and concern. Until 30 years old birthday that day, Paul slowly back the thirty years to your life, only to find that although every day is very busy work, white-collar life, but in addition to the busy, is still nothing. This seems to and his dream life situation completely different. From then on, Paul began to feel a sense of life has never had a sense of crisis, and want to change this busy and boring life state of mind, and slowly spread in his mind.
One day in 1984, Paul and a couple of friends at a cafe. While chatting, a fashion friend turned the topic to fashion modeling, at this time, Paul is very excited, feel that they have to say endless words to share with friends. Paul usually pay particular attention to the appearance of the dress is personality, fashion, and he learned the profession, as well as these years are engaged in almost all of the work related to fashion. While Paul talked about fashion, unknowingly have talked for an afternoon, wost time is near, Paul is boundless, still talking to tell his unique view of fashion and fashion indissoluble marriage.
By the coffee and the fashionable talk about after, Paul found at that time my mood very comfortable and happy, the whole body is full of vitality, seem to see the dawn of life. At this moment, Paul suddenly realized what he wanted to live, and the birth of an idea. Paul after the idea of creating a fashion beauty brand and love Lisa exchange, Lisa very much agree with and support his views. In February 8, 1986, Paul with keen market insight and accurate positioning of the brand, the creation of the crownpaul fashion beauty brand.
After a few years, starting with the development, crownpaul to personality fashion hair styling, novel and effective hair care is known, in Germany quickly attracted attention and sought after, brand visibility and reputation is also constantly upgrading. And now, with the comprehensive and unique brand management philosophy, the development strategy of globalization, crownpaul in the global scope has formed a huge brand store network.
皇冠保罗品牌文化----Brand culture of crownpaul
Brand vision: In the field of hair maintenance channel brand
●Dedicated to effective and stylish hair care
●Focus on fashion and personality of the hair styling
●Carefully build and maintain the good brand image project
Brand purpose: Loyal to customers, but also loyal to the brand
●Respect the basic interests of customers
●Reflect the true value of the brand
●Let the brand better serve customers
Brand service: Focus, High quality, High efficiency
●Focus: Attentive service、pay attention to attitude
●High quality: Elegant and considerate、quality first
●High efficiency: High speed service、significant effect
皇冠保罗品牌诠释----Brand interpretation of crownpaul
crownpaul has a complete brand management team, always concerned about the development and change of the times, to capture the elements of fashion culture, inspired by the trend of design inspiration. In the integration of more imaginative, crownpaul will also ingenious combination of excellent Chinese and Western cultural elements, and to the "hair maintenance, stylish" brand positioning, to create a set of conservation and fashion for one brand of hair. In China and abroad, crownpaul brand opened a unique fashion hair conservation road.
Mysterious and elegant purple as show hair silky, elegance and fashion sporty shimmering horizon elements, showing a combination of static and dynamic distant mood, let a person have a stylish and elegant noble enjoyment. Delicate bright light elements in quiet beautiful purple Chinese brand name in the unpredictable, the logo mark to appear more modern, noble, fashion and atmosphere, in the dissemination of the dignity of the brand breath, and amiable brand temperament, the two different brand features completely blend together, and pay attention to the details of the forefront processing and hair maintenance of the brand style, fully demonstrate the trend and focus of the brand personality.