皇冠保罗品牌简介

CROWN BRAND PROFILE

品牌•见证•实力 Brand culture chapter——Witness the strength.

        皇冠保罗企业简介----Enterprise profile of crownpaul

        皇冠保罗品牌诠释----Brand interpretation of crownpaul

        皇冠保罗品牌故事----Brand story of crownpaul

        皇冠保罗品牌文化----Brand culture of crownpaul

 

 

皇冠保罗企业简介----Enterprise profile of crownpaul

        皇冠保罗是德国美妆行业的实力品牌，拥有着将近三十年的发展历史，创立于1986年。经过多年地不断发展与创新，皇冠保罗传承着“开拓进取、追求卓越”的企业精神和文化理论，创建出严格缜密的品牌管理系统、完善品牌服务体系、注重秀发养护以及优化美发、美甲等造型系列，随时关注时尚及行业发展动态，逐步塑造出秀发养护领域的开导品牌形象，现已拥有无数家豪华美发造型连锁机构、专业的时尚造型师团队，以及强大的品牌管理团队。

        当今是互联网信息时代，信息科技改变着我们的生活状态，以及企业和品牌的发展模式，全球化更是企业和品牌不可逆转的发展趋势。1994年，在德国皇冠集团（中国）有限公司强大的企业背景下，皇冠保罗紧跟时代发展趋势，看准市场商机、与时俱进、关注时尚潮流、坚持改革创新，全面进入中国内地市场，并迅速占领了一席之地，逐渐成为秀发养护领域的开导品牌。

        crownpaul is the strength of the Germany beauty industry brand, has a history of nearly thirty years of development, founded in 1986. After many years of development and innovation, crownpaul inheriting "forge ahead, the pursuit of excellence," the spirit of enterprise and cultural theory, create a rigorous system of brand management, improve the brand service system, pay attention to hair maintenance and optimization of hair, nail and so on modeling series,always concerned about the fashion and dynamic development of the industry and gradually shaping a field of hair maintenance counseling brand image, and now owns numerous luxury hair styling chain of institutions, professional fashion stylist team, and strong brand management team.

        Today is the Internet information age, information technology is changing our life, as well as the development of enterprises and brands, globalization is the irreversible development trend of enterprises and brands. In 1994, under the French crown group (China) Co., Ltd. strong business background, crownpaul follow the development trend of the times, the spotted business opportunities in the market, advancing with the times, pay attention to fashion trends, adhere to the reform and innovation, entered the Chinese mainland market, and quickly occupied a seat, becoming enlighten brands in the field of hair maintenance.

 

 

皇冠保罗品牌诠释----Brand interpretation of crownpaul

 

品牌定位--Brand position

        皇冠保罗拥有着完备的品牌管理团队，时刻关注着时代的发展变化，捕捉时尚文化元素、启发潮流设计灵感。在融入更多的奇思妙想，皇冠保罗还将中西方优秀文化元素巧妙结合，并以“秀发养护、时尚造型”的品牌定位，打造出集养护与时尚为一体的秀发品牌。在中国以及国外，皇冠保罗品牌开导出一条独特的时尚秀发养护之路。

        crownpaul has a complete brand management team, always concerned about the development and change of the times, to capture the elements of fashion culture, inspired by the trend of design inspiration. In the integration of more imaginative, crownpaul will also ingenious combination of excellent Chinese and Western cultural elements, and to the "hair maintenance, stylish" brand positioning, to create a set of conservation and fashion for one brand of hair. In China and abroad, crownpaul brand opened a unique fashion hair conservation road.

 

品牌个性--Brand personality

        高雅神秘的紫色如秀美发丝般典雅，结合动感时尚的地平线微光元素，呈现出动静结合的悠远意境，让人有一种优雅时尚的尊贵享受。细腻明亮的微光元素在静谧美妙的紫色中文品牌名中变幻莫测，使整个logo标志显得更现代、高贵、时尚以及大气，在散发着尊贵威严的品牌气息，同时又不失和蔼可亲的品牌脾性，这两种不同的品牌特征完全交融在一起，以及注重细节时尚处理和秀发养护的品牌风格，全面彰显出潮流与专注的品牌个性。

        Mysterious and elegant purple as show hair silky, elegance and fashion sporty shimmering horizon elements, showing a combination of static and dynamic distant mood, let a person have a stylish and elegant noble enjoyment. Delicate bright light elements in quiet beautiful purple Chinese brand name in the unpredictable, the logo mark to appear more modern, noble, fashion and atmosphere, in the dissemination of the dignity of the brand breath, and amiable brand temperament, the two different brand features completely blend together, and pay attention to the details of the forefront processing and hair maintenance of the brand style, fully demonstrate the trend and focus of the brand personality.

 

皇冠保罗品牌故事----Brand story of crownpaul

        1954年出生于德国柏林的保罗•特兰克，从小就聪明伶俐，争强好胜，什么事都想做到最好，他梦想着有一天能成为万众瞩目的闪耀明星，也享受被人关注并喜欢的感觉。直到30岁生日的那一天，保罗慢慢地回想着这三十年来自己的生活，才发现虽然每天都是非常忙碌地上下班，过着白领的生活，可是除了忙碌外，仍旧是什么都没有，这好像和他梦想的生活情境完全不一样。从此，保罗开始感觉到一种从未有过的人生危机感，并且想要改变这种繁忙又枯燥的生活状态的想法，慢慢的在他心里蔓延开来。
1984年的一天，保罗和几个朋友在咖啡馆聚会。聊得正欢时，一位时尚界朋友把话题转移到了时尚造型上，此时，保罗异常兴奋，感觉自己有说不完的话要和朋友们分享。保罗平时特别注重外表的穿着打扮是否个性、时尚，且他所学的专业，以及这些年来所从事的几乎都是与时尚相关的工作。就在保罗畅谈时尚时，不知不觉已经聊了一下午，临近散场的时候，保罗还意犹未尽，还在滔滔不绝地诉说着自己对时尚的独特观点以及与时尚的不解姻缘。

        通过那一次的咖啡与时尚的畅谈之后，保罗发觉当时自己的心情无比的舒畅与愉快，浑身都充满了活力，好像看到了生命的曙光。此刻，保罗才突然意识到自己想要的生活是什么，并诞生了一个想法。保罗把想要创立时尚美妆品牌的想法与爱人丽莎交流之后，丽莎非常同意和支持他的观点。1986年2月8日，保罗以敏锐的市场洞察力以及准确的品牌定位，创立了皇冠保罗时尚美妆品牌。

       

        经过几年的起步与发展，皇冠保罗以时尚个性的美发造型、新颖有效的秀发护理著称，在德国迅速地引起了关注及追捧，品牌知名度与美誉度也在不断地提升。而现如今，结合全面独到的品牌经营理念、全球化的发展战略，皇冠保罗在全球范围内都已形成庞大的品牌店面网络。

        Paul Trank was born In 1954 in Germany, From childhood on bright, and feisty, what want to do the best, he dreamed of one day becoming the highly anticipated star, also enjoy the feeling of love and concern. Until 30 years old birthday that day, Paul slowly back the thirty years to your life, only to find that although every day is very busy work, white-collar life, but in addition to the busy, is still nothing. This seems to and his dream life situation completely different. From then on, Paul began to feel a sense of life has never had a sense of crisis, and want to change this busy and boring life state of mind, and slowly spread in his mind.
 

        One day in 1984, Paul and a couple of friends at a cafe. While chatting, a fashion friend turned the topic to fashion modeling, at this time, Paul is very excited, feel that they have to say endless words to share with friends. Paul usually pay particular attention to the appearance of the dress is personality, fashion, and he learned the profession, as well as these years are engaged in almost all of the work related to fashion. While Paul talked about fashion, unknowingly have talked for an afternoon, wost time is near, Paul is boundless, still talking to tell his unique view of fashion and fashion indissoluble marriage.
 

        By the coffee and the fashionable talk about after, Paul found at that time my mood very comfortable and happy, the whole body is full of vitality, seem to see the dawn of life. At this moment, Paul suddenly realized what he wanted to live, and the birth of an idea. Paul after the idea of creating a fashion beauty brand and love Lisa exchange, Lisa very much agree with and support his views. In February 8, 1986, Paul with keen market insight and accurate positioning of the brand, the creation of the crownpaul fashion beauty brand.
After a few years, starting with the development, crownpaul to personality fashion hair styling, novel and effective hair care is known, in Germany quickly attracted attention and sought after, brand visibility and reputation is also constantly upgrading. And now, with the comprehensive and unique brand management philosophy, the development strategy of globalization, crownpaul in the global scope has formed a huge brand store network.

 

 

皇冠保罗品牌文化----Brand culture of crownpaul

        品牌愿景：秀发养护领域的开导品牌
                ●致力于有效且时尚的秀发养护
                ●专注于时尚个性的秀发造型
                ●精心于优良品牌形象工程的打造与维护

        品牌宗旨：忠于客户，也忠于品牌
                ●尊重客户的基本利益
                ●体现品牌的真正价值
                ●让品牌更好地服务客户

        品牌服务：专注、优质、高效
                ●专注：专心服务、注重态度 
                ●优质：优雅体贴、质量为先
                ●高效：高速服务、效果显著

 

        Brand vision: In the field of hair maintenance channel brand
                ●Dedicated to effective and stylish hair care
                ●Focus on fashion and personality of the hair styling
                ●Carefully build and maintain the good brand image project

        Brand purpose: Loyal to customers, but also loyal to the brand
                ●Respect the basic interests of customers
                ●Reflect the true value of the brand
                ●Let the brand better serve customers

        Brand service: Focus, High quality, High efficiency
                ●Focus: Attentive service、pay attention to attitude
                ●High quality: Elegant and considerate、quality first
                ●High efficiency: High speed service、significant effect

您当前的位置：